Course Description:

The Essentials of Marketing program for adults is designed to prepare and develop the skills needed to succeed and communicate successfully in today's business environment.

Course Objectives:

1. Gaining knowledge about the basics of classical and modern marketing theories;
2. Analysis and optimization of own marketing and communication skills;
3. Getting an idea of the modern vision of marketing research and its application;
4. Development of own skills of analysis and study of the marketing environment;
5. Development of marketing strategies;
6. Formation of a sales strategy